Welcome to GEN-I Zagreb.

GEN-I Zagreb is a part of the GEN-I Group, one of the leading and fastest growing energy trading and sales groups in Central, Eastern and South-Eastern Europe.

Find out more about the GEN-I Group > GEN-I.EU
Welcome to GEN-I Zagreb.
Local presence for global results

Local presence for global results

Founded in 2005, GEN-I Zagreb is the first and largest international subsidiary of GEN-I d.o.o. from Slovenia. Covering the full range of energy trading and retail solutions, we are the second largest supplier of electricity to industry, as well as to small businesses and households in Croatia.


Households and small businesses

Information about our offer

Through an established brand Jeftina struja (Affordable electricity) we guarantee affordable and reliable energy supply.

Most affordable energy prices

  • Significant savings for electricity
  • A simple calculation of the savings
  • Simple and free switching of suppliers
  • Customized services
Jeftina struja

Large businesses and industry

Arrange an appointment

We enable access to international energy markets, various tailor-made structured products and flexible contractual relationships with the aim to optimize your costs of energy purchase.

Tailor-made offer

  • Competitive energy prices
  • Tailor-made purchase conditions
  • Customized services
GEN-I for the industry


Energy Trading

Contact us

Proactive risk management is achived through portfolio diversification, careful selection of partners and access to numerous European markets. We are a flexible, reliable and responsive partner.

Expertise in Energy Markets

  • 24/7 trading
  • Present on 18 power exchanges and bilaterally
  • The entire curve, from intraday to long term
  • Trading physical products and financial derivatives
  • Advanced analytical models
  • Advanced structured products
GEN-I trading


GEN-I Zagreb receives award as the most successful small and medium-sized enterprise in the area of exports

In the scope of the Entrepreneur of the Year and “Business Boom ” projects, GEN-I Zagreb received an award as the most successful small and medium-sized enterprise in the area of exports. GEN-I Zagreb ended 2017 with 1.17 billion kunas in export-driven revenues, an increase of 58% relative to the previous year, while exports account for 83% of total revenues, which amounted to 1.4 billion kunas in 2017.

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GEN-I tests 54 MW of flexible power in conjunction with 40 active customers

The four-year, international FutureFlow research project, which includes 12 partners from eight European countries, is entering its final phase. Various types of customers and producers (more than 40 in total) from Austria, Hungary, Romania and Slovenia are already actively included in demand response (DR) and/or distributed generation (DG) services.

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Annual Report of GEN-I for the 2017 business year


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